Penalty Amount
$56,600
The California Privacy Protection Agency fined ROR Partners LLC $56,600 for failing to register as a data broker under the Delete Act. The marketing firm sold custom audience lists built from consumer data without registration, highlighting that businesses collecting and selling personal information must comply with data broker requirements.
ROR Partners LLC must pay $56,600 in fines and past-due fees and register with the California Data Broker Registry.
In-house legal teams should review all vendor, customer, and data processing agreements where personal information is sold, shared, or licensed for advertising or profiling purposes. Specifically scrutinize clauses governing data sharing, the definition of a 'sale' of data, consent mechanisms, data retention, and audit rights. Agreements with marketing, analytics, or data enrichment firms must be amended to explicitly require the counter-party's compliance with data broker registration under the Delete Act, including annual registration and fee payment. Consider adding representations that the party is not a required data broker or, if it is, that it is duly registered, and include indemnification provisions for violations.
Entity
ROR Partners LLC
Also known as: ROR Partners
Industry
AdvertisingOfficial Press Release
https://privacy.ca.gov/2025/12/calprivacy-fines-marketing-firm-for-selling-custom-audiences-without-data-broker-registration/
ror partners ood
https://privacy.ca.gov/wp-content/uploads/sites/357/2026/01/ror_partners_ood.pdf
California Privacy Protection Agency Enforcement Page
https://cppa.ca.gov/enforcement/
$57K
The California Privacy Protection Agency fined ROR Partners LLC $56,600 for failing to register as a data broker under the Delete Act. The Nevada-based marketing firm must pay the fine and past-due fees. This action is part of CalPrivacy's enforcement against unregistered data brokers.
CalPrivacy (the California Privacy Protection Agency) issued Enforcement Advisory 2026-01 warning data brokers that providing incorrect information in their annual registration with California's data broker registry carries liability of a $200 fine per day. The advisory observes that the Enforcement Division has already brought multiple enforcement actions over reporting errors, and emphasizes that accurate registry disclosures are what make the newly launched Delete Request and Opt-Out Platform (DROP) work for Californians. No specific company was named and no penalty was imposed by the advisory itself; it functions as forward-looking guidance.
$36K
The California Privacy Protection Agency Board issued a Decision and Final Stipulated Order requiring Virginia-based data broker SalesIntel Research, Inc. to pay a $36,400 fine for operating as a data broker without registering by the 2025 deadline under the Delete Act. SalesIntel sells consumer personal information, including more than 200 million professional contacts and de-anonymized website traffic data, for targeted advertising. In addition to the fine, the company must post privacy rights metrics on its website, integrate with CalPrivacy's Delete Request and Opt-out Platform (DROP), and process future deletion requests through that system.
The California Privacy Protection Agency announced that more than 500,000 Californians have registered for the Delete Request and Opt-out Platform (DROP) since its January 1, 2026 launch. After the August 1, 2026 deadline for brokers to begin processing requests, 654 data brokers are in the system and approximately 25% have reported processing deletion requests, with tens of millions of records already deleted. No enforcement action has been announced yet; the agency warned that brokers who fail to delete eligible personal information face significant fines.
$52K
The California Privacy Protection Agency Board issued an Order of Decision and Stipulated Final Order requiring Boston-based data broker Cybba, Inc. to pay a $52,400 fine for failing to register with the Agency's Data Broker Registry by the 2025 deadline, as required by the Delete Act. The order also requires Cybba to post metrics about privacy rights on its website, access the Agency's Delete Request and Opt-Out Platform (DROP), and process future deletion requests through that system. This is CalPrivacy's second data broker enforcement action announced in less than a week, following its action against LocateSmarter.
$116K
The California Privacy Protection Agency Board issued a decision and stipulated order requiring Iowa data broker LocateSmarter LLC to pay $116,490 and change its practices. The company failed to timely register as a data broker and unlawfully required Californians to provide the last four digits of their Social Security numbers before exercising opt-out rights, violating the CCPA's data minimization requirements. This is the first action against a data broker under both the CCPA and the Delete Act.