Penalty Amount
$1,350,000
The California Privacy Protection Agency (CPPA) settled with Tractor Supply Company for $1.35 million over violations of the California Consumer Privacy Act (CCPA). The violations included failing to maintain a proper privacy policy, not notifying job applicants of their rights, lacking an effective opt-out mechanism, and sharing personal information without adequate contracts. Tractor Supply must pay the fine and implement remedial measures such as scanning digital properties and annual compliance certification.
Tractor Supply must pay a $1.35 million fine, scan its digital properties to inventory tracking technologies, and have a corporate officer certify compliance annually for four years.
In-house legal teams should review vendor agreements for data sharing clauses to ensure they include robust data processing addendums (DPAs) with privacy protections. Customer-facing agreements and website terms of service must be audited for compliant privacy policies and effective opt-out mechanisms, including compatibility with Global Privacy Control (GPC). Employment and contractor agreements, as well as job application processes, require updates to include clear privacy notices and rights information for applicants. All contracts should be assessed for alignment with CCPA's requirements on data minimization, purpose limitation, and consumer rights, with necessary amendments to incorporate consent management, data retention schedules, and breach notification protocols.
Entity
Tractor Supply Company
Also known as: Tractor Supply
Industry
RetailOfficial Press Release
https://privacy.ca.gov/2025/09/nations-largest-rural-lifestyle-retailer-to-pay-1-35m-over-ccpa-violations/
20250930 tractor supply bd sfo
https://privacy.ca.gov/wp-content/uploads/sites/357/2026/01/20250930_tractor_supply_bd_sfo.pdf
California Privacy Protection Agency Enforcement Page
https://cppa.ca.gov/enforcement/
The California Privacy Protection Agency (CPPA) filed a petition in Superior Court to enforce a subpoena against Tractor Supply Company for alleged CCPA violations, including failure to honor consumers' right to opt-out of the sale and sharing of personal information. This is the CPPA's first judicial action to enforce an investigative subpoena, and the agency is seeking court assistance to compel the company's compliance.
CalPrivacy (the California Privacy Protection Agency) issued Enforcement Advisory 2026-01 warning data brokers that providing incorrect information in their annual registration with California's data broker registry carries liability of a $200 fine per day. The advisory observes that the Enforcement Division has already brought multiple enforcement actions over reporting errors, and emphasizes that accurate registry disclosures are what make the newly launched Delete Request and Opt-Out Platform (DROP) work for Californians. No specific company was named and no penalty was imposed by the advisory itself; it functions as forward-looking guidance.
$36K
The California Privacy Protection Agency Board issued a Decision and Final Stipulated Order requiring Virginia-based data broker SalesIntel Research, Inc. to pay a $36,400 fine for operating as a data broker without registering by the 2025 deadline under the Delete Act. SalesIntel sells consumer personal information, including more than 200 million professional contacts and de-anonymized website traffic data, for targeted advertising. In addition to the fine, the company must post privacy rights metrics on its website, integrate with CalPrivacy's Delete Request and Opt-out Platform (DROP), and process future deletion requests through that system.
The California Privacy Protection Agency announced that more than 500,000 Californians have registered for the Delete Request and Opt-out Platform (DROP) since its January 1, 2026 launch. After the August 1, 2026 deadline for brokers to begin processing requests, 654 data brokers are in the system and approximately 25% have reported processing deletion requests, with tens of millions of records already deleted. No enforcement action has been announced yet; the agency warned that brokers who fail to delete eligible personal information face significant fines.
$52K
The California Privacy Protection Agency Board issued an Order of Decision and Stipulated Final Order requiring Boston-based data broker Cybba, Inc. to pay a $52,400 fine for failing to register with the Agency's Data Broker Registry by the 2025 deadline, as required by the Delete Act. The order also requires Cybba to post metrics about privacy rights on its website, access the Agency's Delete Request and Opt-Out Platform (DROP), and process future deletion requests through that system. This is CalPrivacy's second data broker enforcement action announced in less than a week, following its action against LocateSmarter.
$116K
The California Privacy Protection Agency Board issued a decision and stipulated order requiring Iowa data broker LocateSmarter LLC to pay $116,490 and change its practices. The company failed to timely register as a data broker and unlawfully required Californians to provide the last four digits of their Social Security numbers before exercising opt-out rights, violating the CCPA's data minimization requirements. This is the first action against a data broker under both the CCPA and the Delete Act.