Court Rules
All enforcement actions
SettlementHigh Risk

FTC Fines Disney $10M for COPPA Violations via YouTube Mislabeling

Disney Worldwide Services, Inc. and Disney Entertainment Operations LLCDecember 31, 2025Federal Trade Commission

Penalty Amount

$10,000,000

Summary

The FTC settled with Disney for violating the COPPA Rule by mislabeling videos on YouTube, which allowed the collection of children's personal data without parental consent. Disney must pay a $10 million civil penalty and implement measures to ensure proper video labeling and compliance with COPPA.

Remedy

Disney must pay a $10 million civil penalty, comply with COPPA by notifying parents and obtaining verifiable parental consent before collecting children's data, and establish a program to review whether videos posted to YouTube should be designated as 'Made for Kids'.

Monetary PenaltyCompliance Program

Contract Impact

In-house legal teams should review all vendor agreements with online platforms (e.g., YouTube, social media, streaming services) and customer agreements for any child-directed services or content. Specifically, examine clauses related to data labeling responsibilities (e.g., 'Made for Kids' or equivalent designations), consent mechanisms for children's data, prohibitions on targeted advertising to children, data processing and sharing restrictions, and audit rights. Contracts must be updated to explicitly require partners to comply with COPPA labeling obligations, implement robust parental consent flows, and prohibit the use of children's data for ad targeting. Data processing addendums (DPAs) should incorporate COPPA-specific safeguards and require certification of compliance.

Contract Search Terms

Made for Kids labelingparental consent mechanismCOPPA compliance certificationdata processing addendumchild-directed content designationaudit rights for children's datadata minimization clausetargeted advertising prohibition for childrenthird-party data sharing restrictionsretention schedule for children's data

Laws Cited

COPPA Rule

Violation Types

Entity Details

Entity

Disney Worldwide Services, Inc. and Disney Entertainment Operations LLC

Also known as: Disney

Industry

Media & Entertainment

Official Sources

Source Evidence

Entity Name
"Disney Worldwide Services, Inc. and Disney Entertainment Operations LLC"
Fine Amount
"$10 million"
Laws Cited
"Children’s Online Privacy Protection Rule (COPPA Rule)"
Violation Types
"violated the COPPA Rule by failing to properly label some videos that it uploaded to YouTube as 'Made for Kids' (MFK)"

Related Enforcement Actions

FTC

Disney Worldwide Services, Inc. and Disney Entertainment Operations LLC

$10.0M

The FTC alleges that Disney violated COPPA by failing to properly label children-directed videos on YouTube as 'Made for Kids,' allowing the collection of personal data from children under 13 without parental consent. Disney will pay a $10 million civil penalty and must implement a program to ensure accurate video designations, potentially incorporating age assurance technologies.

FTC

Lens.com Inc.

The FTC, Utah, and Nevada sued Lens.com Inc., alleging that it advertised artificially low contact lens prices while hiding mandatory checkout charges and misleading consumers about its AutoRefill subscription. The complaint seeks to stop the alleged practices; the court has not yet decided the case, and no penalty or remedy has been imposed.

FTC

Online platforms

The FTC issued an advance notice of proposed rulemaking seeking public comment on whether ad-optimization tools offered by online platforms may help scammers impersonate businesses and government agencies. This is a proposed regulatory inquiry, not an enforcement action against a named company; no penalty or remedy was imposed.

FTC

Amazon.com, Inc.

$2.5B

A federal court approved a revised order in the FTC's Amazon Prime case under which Amazon will accelerate and expand redress payments under the September 2025 $2.5 billion settlement, which resolved allegations that Amazon enrolled millions of consumers in Prime subscriptions without their consent and knowingly made cancellation difficult. More consumers now qualify for refunds, the maximum payment cap rises from $51 to $200, and all future payments will be distributed automatically starting October 1, 2026, with potential supplemental $149 payments by April 2027. Amazon has already issued more than $845 million in redress payments as of September 2026.

FTC

Amway Corp.

$225.0M

The FTC and the state of Washington filed a joint complaint and proposed stipulated order requiring Amway Corp. and two affiliates—World Wide Group, L.L.C. (WWG) and Leadership Team Development Inc. (LTD)—to pay a $225 million judgment, the largest monetary recovery ever obtained from an MLM in an FTC action, over allegations that they used deceptive earnings claims and unfair tactics to recruit Independent Business Owners. The complaint alleges the companies falsely promised substantial income and recruitment success, pressured IBOs to buy products they could not resell, and instructed IBOs to falsely report sales. Nearly all of the judgment will be used as redress for IBOs who lost money, and the proposed order imposes structural reforms including a 70% resale requirement, independent audits of sales records, and a ban on approved providers charging new IBOs for first-year training.

FTC

FleetCor Technologies Inc. (now Corpay Inc.)

$100.0M

FleetCor Technologies Inc. (now Corpay Inc.) and its CEO Ronald Clarke agreed to pay $100 million to settle an FTC administrative action alleging the company charged small business customers hidden and unauthorized fees for fuel cards and misrepresented gas savings, fraud-control features, and fees. A federal district court granted the FTC summary judgment on all counts in 2023, and a federal appeals court upheld that judgment and the permanent injunction in 2026. The settlement funds will be used to provide redress to harmed business customers.