Court Rules
All enforcement actions
SettlementMedium Risk

NJ AG Fines Dataium $400K for Unauthorized Tracking and Data Sale

DataiumNovember 21, 2013New Jersey Attorney General

Penalty Amount

$400,000

Consumers Affected

400,000

Summary

Dataium settled allegations that it used history sniffing to track consumers' online browsing without consent and sold personal data of 400,000 consumers to a data broker without notice. The settlement imposes a $400,000 monetary penalty, requires a privacy program, and mandates transparency and opt-out mechanisms.

Remedy

Dataium must pay $400,000 (with $301,000 suspended subject to compliance), implement a privacy program, post clear privacy notices on its website, and cease collecting browsing history without explicit disclosure and an opt-out option.

Monetary PenaltyCompliance ProgramCorrective NoticeInjunction

Contract Impact

In-house legal teams should review vendor agreements with data analytics or data broker companies, customer contracts involving data collection, and data processing addendums. Specific clauses to scrutinize include data sharing provisions, consent mechanisms for online tracking (e.g., web tracking or history sniffing), privacy notice integrations, opt-out requirements, and third-party data transfer terms. Changes may be needed to mandate explicit consent for tracking practices, require clear disclosure of personal data sales to entities like data brokers, and enforce robust opt-out mechanisms to align with privacy laws and settlement mandates.

Contract Search Terms

opt-out mechanismdata sharing agreementtracking consent clauseprivacy notice requirementthird-party data transfer consentdata sale disclosureconsumer consent provisiontransparency clause

Laws Cited

New Jersey Consumer Fraud Act

Violation Types

Entity Details

Entity

Dataium

Industry

Technology

Official Sources

Source Evidence

Entity Name
"Dataium, a Tennessee-based data analytics company"
Fine Amount
"Dataium has agreed to a $400,000 payment to the State"
Laws Cited
"violate the New Jersey Consumer Fraud Act."
Violation Types
"Dataium allegedly used software code to track the Web sites visited by consumers without their knowledge or consent."
Violation Types
"sold the personal identifying information of 400,000 consumers to Acxiom without notice to those consumers."
Consumers Affected
"400,000 consumers"

Related Enforcement Actions

NJ

Trump Administration

A multistate coalition co-led by New Jersey won a federal court order rejecting the Trump Administration’s decision not to request funding for the CFPB. The order struck down that decision and directed the Administration to follow the law and fund the agency; no monetary penalty or privacy violation is described.

NJ

Mitragynine pseudoindoxyl, MGM-15, and MGM-16

New Jersey’s Attorney General and Division of Consumer Affairs alerted the public that three synthetic kratom-related compounds became illegal to possess or sell in the state under a temporary federal scheduling order. The release describes a controlled-substance alert, not a privacy enforcement action, and identifies no company, privacy violation, or monetary penalty.

NJ

Laboratory Corporation of America Holdings (LabCorp)

$2.3M

Laboratory Corporation of America Holdings agreed to pay $2,287,455 to participating states and strengthen its security and vendor-management practices following an investigation into the 2019 breach at its debt-collection vendor, AMCA. The breach potentially exposed information of more than 27.5 million people nationwide, including sensitive information belonging to approximately 10.2 million LabCorp patients.

NJ

Credit Acceptance Corporation (CAC)

$694.0M

New Jersey's Attorney General and Division of Consumer Affairs, along with 41 Attorneys General, reached a $694 million settlement with subprime auto lender Credit Acceptance Corporation over allegations it originated unaffordable loans its own systems predicted borrowers could not repay, employed aggressive debt-collection tactics, and failed to prevent deceptive vehicle-service contract and GAP product 'packing' by dealers. The multistate settlement stepped in after the CFPB permanently dropped its 2023 enforcement action against CAC in 2025. CAC will provide $60 million in cash restitution, $634 million in debt relief, an additional $15 million to the states, and implement injunctive lending reforms including loan off ramps, pre-loan disclosures, add-on packing safeguards, and a seven-year vehicle price cap. Note: this is a consumer-protection lending enforcement action, not a privacy matter; violation categories are best-fit mappings from the available taxonomy.

NJ

Match Group, Inc.

$650K

The New Jersey Attorney General and Division of Consumer Affairs announced that Match Group, Inc. will pay $650,000 and change its business practices to settle allegations that it misrepresented or failed to disclose its criminal background screening policies and practices to New Jersey users, violating the New Jersey Consumer Fraud Act and the Internet Dating Safety Act. Under a Consent Order, Match must accurately represent its screening policies, notify existing New Jersey members of updated disclosures within 150 days, and post clear and conspicuous disclosures and safety notifications about the limitations of criminal background screenings.

NJ

Glenmark, Lannett, Bausch, Apotex, Heritage, and Emcure

$96.5M

New Jersey and a coalition of states and territories obtained preliminary approval for a plan to distribute funds from settlements with generic drug manufacturers accused of conspiring to raise drug prices. The settlements total approximately $96.5 million, and eligible consumers may submit claims for compensation.