Governor Sherrill and Attorney General Davenport announced coordinated executive actions to reduce and eliminate junk fees in New Jersey. The initiative includes an Executive Order directing state agencies to review industries for junk fees and an Enforcement Statement from the Division of Consumer Affairs explaining how junk fee practices may violate the New Jersey Consumer Fraud Act.
The initiative includes an Executive Order requiring state agencies to report on recommendations to reduce or eliminate junk fees, and an Enforcement Statement putting businesses on notice about potential violations of the Consumer Fraud Act. Consumers are encouraged to report junk fees through new educational materials and a dedicated website.
In-house legal teams should review vendor and customer agreements for clauses related to fee disclosure, pricing transparency, and add-on charges. Specifically, examine contracts with service providers, landlords, and financial institutions for provisions that allow hidden or mandatory fees not clearly disclosed in advertised prices. Review terms of service and checkout processes for dark patterns or fine print that obscure fee structures. Ensure compliance with the New Jersey Consumer Fraud Act by requiring clear, upfront disclosure of all mandatory fees in vendor agreements and customer-facing materials.
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State of New Jersey
Industry
OtherOfficial Press Release
https://www.njoag.gov/governor-sherrill-and-attorney-general-davenport-launch-initiative-to-crack-down-on-junk-fees-in-new-jersey/
EO 19
https://nj.gov/infobank/eo/057sherrill/pdf/EO-19.pdf
Junk Fees Enforcement Statement
https://www.njoag.gov/wp-content/uploads/2026/06/Junk-Fees-Enforcement-Statement.pdf
New Jersey Attorney General Enforcement Page
https://www.njoag.gov/about/divisions-and-offices/division-of-consumer-affairs/
"Governor Mikie Sherrill and Attorney General Jennifer Davenport announced coordinated executive actions aimed at reducing and eliminating junk fees in New Jersey"
"the New Jersey Consumer Fraud Act"
"Bait-and-switch pricing that excludes mandatory fees from the advertised price but then tacks them on later in the purchasing process"
"Hiding costs in fine print or using websites and apps deceptively designed to make them difficult to spot"
"https://nj.gov/infobank/eo/057sherrill/pdf/EO-19.pdf"
"https://www.njoag.gov/wp-content/uploads/2026/06/Junk-Fees-Enforcement-Statement.pdf"
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