New York Attorney General Letitia James released final rules implementing the SAFE for Kids Act, which requires social media companies to restrict algorithmically personalized feeds and nighttime notifications for users under 18 unless they obtain parental consent. The rules establish age assurance standards, parental consent procedures, and data minimization requirements, with civil penalties of up to $5,000 per violation for noncompliance.
Social media companies must implement age assurance methods meeting accuracy benchmarks, offer at least one alternative to government ID, delete or de-identify age data immediately after use, and conduct annual testing with results retained for 10 years. Parental consent must be obtained for addictive feeds and nighttime notifications, and minors can withdraw consent at any time. The OAG may seek civil penalties up to $5,000 per violation and injunctive relief.
In-house legal teams should review their platform terms of service, privacy policies, and data processing agreements to ensure compliance with the SAFE for Kids Act. Key clauses to update include age verification mechanisms, parental consent workflows, data minimization and deletion obligations for age assurance data, and restrictions on algorithmic feeds and nighttime notifications for minors. Vendor agreements with age verification service providers should include accuracy benchmarks, annual testing requirements, and data protection provisions. Customer-facing agreements (terms of service) must clearly explain how minors can opt out of addictive feeds and how parents can grant or withdraw consent.
Entity
New York State Office of the Attorney General
Industry
Social MediaOfficial Press Release
https://ag.ny.gov/press-release/2026/attorney-general-james-and-governor-hochul-release-final-safe-kids-act-rules
safe for kids act final rule
https://ag.ny.gov/safe-for-kids-act-final-rule
safe for kids act nprm
https://ag.ny.gov/sites/default/files/regulatory-documents/safe-for-kids-act-nprm.pdf
protecting children online
https://ag.ny.gov/resources/individuals/consumer-issues/technology/protecting-children-online
New York Attorney General Enforcement Page
https://ag.ny.gov/press-releases
"New York Attorney General Letitia James"
"civil penalties of up to $5,000 per violation"
"SAFE for Kids Act"
"New York Child Data Protection Act"
"restrict algorithmically personalized feeds and nighttime notifications for users under the age of 18 unless they obtain parental consent"
New York Attorney General Letitia James joined a coalition lawsuit challenging NHTSA’s rollback of federal fuel economy standards. The coalition alleges that the final rule violates federal law and asks the court to strike it down; the press release describes no privacy violations or monetary penalty.
$400.0M
New York Attorney General Letitia James and a coalition of 47 other attorneys general secured a $400 million settlement with Sandoz Inc. and Fougera Pharmaceuticals Inc. over an alleged scheme to coordinate generic drug prices and reduce competition. The settlement provides for consumer compensation and requires Sandoz to implement antitrust compliance reforms, including annual staff training and a Chief Compliance Officer.
New York Attorney General Letitia James joined eight other attorneys general in issuing a statement criticizing a DOJ judicial misconduct complaint against nearly all federal district court judges in Minnesota. The release concerns judicial independence, not a privacy enforcement action; it announces no penalty or privacy-related remedy.
$5.9M
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$25K
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