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Texas AG Sues TV Manufacturers for Covert ACR Data Collection

Sony, Samsung, LG, Hisense, TCL Technology GroupDecember 19, 2025Texas Attorney General

Summary

Texas Attorney General Ken Paxton filed a lawsuit against Sony, Samsung, LG, Hisense, and TCL Technology Group for using Automated Content Recognition (ACR) technology to collect Texans' viewing data without proper consent. A temporary restraining order was secured against Hisense to halt all data collection and sharing. The AG issued a consumer alert with instructions to disable ACR on smart TVs.

Remedy

A temporary restraining order (TRO) was issued against Hisense, prohibiting it from collecting, using, selling, sharing, disclosing, or transferring data via ACR. The lawsuit seeks injunctive relief against all five companies.

Injunction

Contract Impact

In-house legal teams should review all vendor and customer agreements with smart TV manufacturers (Sony, Samsung, LG, Hisense, TCL) that involve data collection or ACR technology. Focus on clauses governing data collection consent, automated content recognition usage, data sharing with third parties (e.g., advertisers), data retention periods, breach notification obligations, and consumer opt-out rights. Updates may be needed to ensure explicit, informed consent for ACR, implement clear opt-out mechanisms, limit data sharing purposes, align retention schedules with legal requirements, and strengthen breach notification terms. Data processing addendums should be revised to address ACR-specific processing activities.

Contract Search Terms

Automated Content Recognition (ACR)viewing data consentdata sharing agreementopt-out mechanismprivacy policy disclosuredata retention schedulebreach notification clauseconsumer consentdata processing addendumthird-party data sharing

Violation Types

Entity Details

Entity

Sony, Samsung, LG, Hisense, TCL Technology Group

Also known as: Sony, Samsung, LG, Hisense, TCL

Industry

Technology

Official Sources

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