Court Rules
All enforcement actions
SettlementCritical RiskMultistate

CT AG Leads $438.5M JUUL Settlement Over Youth Marketing

JUUL LabsJune 7, 2023Connecticut Attorney General

Penalty Amount

$438,500,000

Summary

Connecticut led a multistate settlement with JUUL Labs for $438.5 million over allegations of marketing vaping products to underage youth. The settlement funds are being directed to Regional Behavioral Health Action Organizations through new legislation to combat youth vaping, with requirements for transparency and evidence-based programs.

Remedy

JUUL Labs must pay $438.5 million, with Connecticut's share of approximately $16 million allocated to RBHAOs for vaping prevention and cessation programs. The legislation ensures that funds are used for evidence-based treatment and prevention, with updated reporting requirements similar to opioid settlement funds.

Monetary Penalty

Contract Impact

In-house legal teams should review distribution agreements, retailer contracts, and marketing partnership agreements for clauses related to youth access prevention. Specifically, examine marketing restrictions prohibiting minor targeting, mandatory age-verification system requirements, retailer compliance certifications, and compliance with federal/state tobacco and vaping regulations (e.g., FDA, state age-gating laws). Agreements may need amendments to enhance age-verification protocols, add mandatory training on youth marketing prohibitions, strengthen audit rights, include explicit penalties for non-compliance, and align reporting obligations with settlement monitoring requirements.

Contract Search Terms

age verification system requirementsmarketing to minors prohibitionyouth access prevention measuresretailer compliance certificationdistribution channel restrictionscompliance with tobacco/vaping regulationsinjunctive relief obligationssettlement monitoring and reportingtermination for non-complianceaudit rights for age-gating

Violation Types

Entity Details

Entity

JUUL Labs

Also known as: JUUL

Industry

Technology

Multistate Coalition

34 states and territories

Official Sources

Related Enforcement Actions

CT

JUUL Labs

$438.5M

Connecticut Attorney General William Tong led 34 states and territories in a $438.5 million settlement with JUUL Labs over its youth-targeted marketing and misleading practices. The settlement includes strict injunctive terms prohibiting youth marketing, certain flavors, and requiring age verification. Funds will support tobacco cessation programs.

CT

National Highway Traffic Safety Administration

Connecticut Attorney General William Tong joined a coalition of states and local governments in filing suit against NHTSA over its rule weakening fuel economy standards for new passenger cars and light trucks. The lawsuit alleges the rule violates the agency’s statutory mandate and the Administrative Procedure Act; no penalty or final remedy is reported.

CT

U.S. Environmental Protection Agency

Connecticut Attorney General William Tong joined a multistate coalition suing the EPA over its repeal of greenhouse gas pollution limits for power plants and separately filed a notice of intent to sue over regulation of existing gas plants. The coalition asks the court to overturn the repeal and restore the protections; the release reports no monetary penalty or final order.

CT

Sandoz Inc. and Fougera Pharmaceuticals Inc.

$400.0M

Connecticut Attorney General William Tong announced a $400 million settlement with Sandoz Inc. and Fougera Pharmaceuticals Inc. resolving allegations that the generic drug manufacturers conspired to inflate prices, limit competition, and restrain trade. The settlement includes consumer restitution and injunctive reforms; court approval was being sought.

CT

U.S. Department of Homeland Security

Connecticut Attorney General William Tong joined a coalition of 21 attorneys general in submitting a comment letter opposing a DHS rule that allows certain affirmative asylum applications to be referred to removal proceedings without an asylum officer interview. The coalition argues the rule violates federal law and harms asylum seekers, including unaccompanied children; this was a policy opposition letter, not a privacy enforcement action.

CT

NextEra Energy and Dominion Energy

Connecticut and Massachusetts co-led a coalition protest urging FERC to reject the proposed NextEra Energy-Dominion Energy merger. The coalition argued that the merger could increase market power and threaten energy affordability, reliability, and competition; the release does not report a final enforcement decision or penalty.