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Connecticut AG Settles with Sephora Over Marketing Anti-Aging Skincare to Children

SephoraApril 20, 2026Connecticut Attorney General

Summary

Connecticut Attorney General William Tong announced a settlement with beauty retailer Sephora resolving an investigation into the company’s marketing of anti-aging skincare products containing active ingredients like retinol to children under 13. Sephora agreed to adopt enforceable safeguards including requiring suppliers to provide age suitability warnings, disclosing those warnings on product pages, training employees to advise young customers, and maintaining a public resource on age-appropriate products. No monetary penalty was imposed.

Remedy

Sephora must (1) require all skincare product suppliers to provide warnings and disclaimers about the suitability of their products for children under 13; (2) clearly and conspicuously disclose these warnings on all relevant product pages on its website; (3) train all customer-facing employees to identify products unsuitable for children under 13 and communicate manufacturer warnings; and (4) maintain a clearly and conspicuously linked website resource listing products unsuitable for children under 13.

Compliance Program

Contract Impact

In-house legal teams at retail companies should review vendor supply agreements to ensure they require suppliers to provide all warnings and disclaimers regarding product suitability for children under 13, including details on potentially harmful active ingredients like retinol. Website terms and product listing agreements should be updated to include clauses mandating clear and conspicuous disclosure of age suitability warnings on all relevant product pages. Employment agreements and staff training policies for customer-facing employees should include clauses requiring training on identifying products unsuitable for minors and properly communicating manufacturer warnings. Additionally, website governance policies should include clauses requiring maintenance of a publicly accessible, clearly linked resource page listing products not suitable for children under 13.

Contract Search Terms

age suitability disclaimerchildren under 13 warningsupplier product warning requirementemployee training skincare safetyage-appropriate product disclosureminor marketing restrictionchildren's product safety warningwebsite resource age suitability

Violation Types

Entity Details

Entity

Sephora

Industry

Retail

Official Sources

Source Evidence

Entity Name
"beauty retailer Sephora"
Event Date
"04/20/2026"
Event Type
"Today’s settlement with Sephora"
Violation Types
"marketing and promotion of anti-aging products to children"
Remedy Summary
"Requiring all brands that supply it with skincare products to provide Sephora with all warnings and disclaimers about the suitability of their products for children under the age of 13;"
Remedy Summary
"Clearly and conspicuously disclose these warnings and disclaimers on all pages where such products are sold on its website;"

Related Enforcement Actions

CT

Sephora

Connecticut Attorney General William Tong sent a letter to Sephora regarding the marketing of anti-aging skincare products with harmful ingredients like retinol and acids to children and teens on social media. The AG seeks information on product placements in searches for kids and warning practices, cautioning parents about potential skin harm from these products.

CT

National Highway Traffic Safety Administration

Connecticut Attorney General William Tong joined a coalition of states and local governments in filing suit against NHTSA over its rule weakening fuel economy standards for new passenger cars and light trucks. The lawsuit alleges the rule violates the agency’s statutory mandate and the Administrative Procedure Act; no penalty or final remedy is reported.

CT

U.S. Environmental Protection Agency

Connecticut Attorney General William Tong joined a multistate coalition suing the EPA over its repeal of greenhouse gas pollution limits for power plants and separately filed a notice of intent to sue over regulation of existing gas plants. The coalition asks the court to overturn the repeal and restore the protections; the release reports no monetary penalty or final order.

CT

Sandoz Inc. and Fougera Pharmaceuticals Inc.

$400.0M

Connecticut Attorney General William Tong announced a $400 million settlement with Sandoz Inc. and Fougera Pharmaceuticals Inc. resolving allegations that the generic drug manufacturers conspired to inflate prices, limit competition, and restrain trade. The settlement includes consumer restitution and injunctive reforms; court approval was being sought.

CT

U.S. Department of Homeland Security

Connecticut Attorney General William Tong joined a coalition of 21 attorneys general in submitting a comment letter opposing a DHS rule that allows certain affirmative asylum applications to be referred to removal proceedings without an asylum officer interview. The coalition argues the rule violates federal law and harms asylum seekers, including unaccompanied children; this was a policy opposition letter, not a privacy enforcement action.

CT

NextEra Energy and Dominion Energy

Connecticut and Massachusetts co-led a coalition protest urging FERC to reject the proposed NextEra Energy-Dominion Energy merger. The coalition argued that the merger could increase market power and threaten energy affordability, reliability, and competition; the release does not report a final enforcement decision or penalty.